The carpet section of Tehran’s Grand Bazaar is the beating heart of one of the world’s great craft traditions, where dealers unfurl handwoven Persian rugs from Tabriz, Kashan, Isfahan, Qom and beyond. Each carpet represents months of painstaking work by skilled weavers using natural dyes and time-honoured patterns. Buying directly here supports these artisans and their heritage, and even browsing is a lesson in a craft central to Iranian identity, making it a meaningful and unforgettable stop for any visitor.