Avenue Jean Medecin is the main shopping street of Nice, a broad, busy thoroughfare running inland from Place Massena and lined with department stores, high-street brands, boutiques and the Nice Etoile shopping centre. Served by the tramway and always bustling, it is the commercial heart of the city and the go-to place for mainstream shopping. With everything from fashion and cosmetics to bookshops and cafes, it offers convenient, all-in-one retail in the centre, a short walk from the old town and the seafront.