Via Nassa is Lugano’s most elegant shopping street, an arcaded avenue running through the old town lined with luxury boutiques, jewellers, watch houses and designer stores. Often compared to the smart shopping streets of Milan, it offers high-end Italian and international fashion in a beautiful setting of porticoes and historic buildings. Even for window-shopping, its glamorous stores and refined atmosphere make it a pleasure to stroll, and it confirms Lugano’s reputation as a stylish, prosperous city with a distinctly Italian flair.