Banh Mi Phuong is a world-famous Hoi An bakery, celebrated for its exceptional banh mi, crusty baguettes filled with pate, cold cuts, fresh herbs, pickles and rich house sauces. Often with a queue out the door, it earned global fame after praise from celebrity chefs, and biting into one of its perfectly balanced sandwiches is a must-do culinary highlight of any visit to the town.