South Congress Avenue, known locally as SoCo, is Austin most characterful shopping street, lined with independent boutiques, vintage clothing stores, cowboy-boot shops, galleries and quirky gift shops. Interspersed with cafes, food trucks and the famous I love you so much mural, the walkable strip captures the citys keep it weird spirit. It is the best area for browsing local design, fashion and Texan souvenirs.
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