The Magnificent Mile is Chicago’s premier shopping district, a glamorous stretch of North Michigan Avenue lined with flagship stores, luxury boutiques, department stores and vertical malls. From high-end fashion to popular brands, along with hotels, restaurants and landmarks like the historic Water Tower, it offers retail therapy on a grand scale. Beautifully decorated at Christmas and always bustling, it is the heart of shopping in the city and a lively boulevard to stroll whether or not you plan to spend.