This is one of a few buildings in Hanover in the special style of clinker expressionism, which existed in the 1920s only in Germany. The architect of the building was Fritz Höger. The building was one of the first high-risers in Germany.
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The building was built as publishing house for the hanoverian gazette and here were founded the quite popular news magazines "Spiegel" and "Stern". At the top (10th floor) used to be a planetarium, which burnt down in WWII. Here is now a cinema with extraordinary view over the city!
The other buildings in clinker expressionism are -Capitol (Schwarzer Bär 2, 30449 Hannover) -public library (Hildesheimer Str. 12, 30169 Hannover)