The Imereti region around Kutaisi is an ancient winemaking area where families still ferment wine in traditional clay qvevri buried in the ground, a method recognised by UNESCO. Visiting small wineries for tastings and buying directly supports these family producers and the preservation of an 8000-year-old craft. Choosing wine from local qvevri makers sustains a living heritage and the rural communities that keep Georgias unique winemaking traditions alive.