The town of Kuusamo, a short drive from Ruka, is the practical shopping hub for the region, with supermarkets, shops and services catering to residents and visitors alike. Here travellers can stock up on groceries and supplies for cabin stays, and pick up local Lappish products such as smoked fish, reindeer, cloudberry jam and crafts. Central and convenient, it is the go-to place for everyday needs and regional specialities during a holiday in the area, and a glimpse of ordinary life in this northern Finnish town away from the resort.