Why it matters: White’s Mercantile is a woman-owned ‘general store for the modern day’ founded by singer-songwriter Holly Williams. The 12 South shop is a well-curated mix of candles, apothecary, apparel, kitchen goods and gifts that make it an easy stop for something local. It anchors one of Nashville’s most walkable shopping strips.
Good to know
2400 12th Ave S · modern general store · gifts, home goods, apparel