Lugano’s traditional market, held on Tuesday and Friday mornings in and around the Piazza della Riforma, brings local farmers and producers into the heart of the city. Stalls overflow with Ticino’s bounty, from seasonal fruit and vegetables to cheeses, cured meats, honey, bread and flowers, alongside crafts and regional specialities. Buying directly from the producers supports local agriculture and rewards visitors with the freshest regional flavours. Colourful and authentic, the market is a sustainable and enjoyable way to shop and to sample the produce of the canton.