Why it matters: White’s Mercantile is a woman-owned ‘general store for the modern day’ founded by singer-songwriter Holly Williams. The 12 South shop is a well-curated mix of candles, apothecary, apparel, kitchen goods and gifts that make it an easy stop for something local. It anchors one of Nashville’s most walkable shopping strips.
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2400 12th Ave S · modern general store · gifts, home goods, apparel