Tsimiski is Thessaloniki’s main shopping street, a long, elegant avenue running parallel to the seafront and lined with fashion boutiques, international brands, department stores and cafes. Together with the surrounding streets it forms the commercial heart of the city, busy with shoppers throughout the day. From Greek and global fashion labels to jewellery and cosmetics, it is the place to head for mainstream retail therapy, and its central position makes it easy to combine with the nearby squares and markets.