The Sao Paulo Museum of Art, known as MASP, is the city’s most iconic cultural landmark, its striking red-and-glass building famously suspended above an open plaza on Avenida Paulista. Inside, a ticketed visit reveals one of Latin America’s finest art collections, spanning European masters, Brazilian art and rotating exhibitions displayed on distinctive glass easels. A masterpiece of modern architecture housing world-class works, it is essential for art lovers and a defining symbol of Sao Paulo’s cultural ambition and cosmopolitan character.