Sami duodji, the traditional handicraft of the indigenous Sami people, represents centuries of skill, culture and connection to nature, and Inari is its heartland. Genuine duodji, protected by its own trademark, is handmade by Sami artisans using natural materials such as reindeer bone, antler, leather, wood and pewter, following time-honoured techniques. Choosing certified, authentic pieces over mass-produced imitations directly supports Sami craftspeople and helps sustain their culture and livelihoods, offering a responsible, meaningful way to shop and a genuine connection to the heritage of the north.