Ruka is well served by ski and sport shops offering rental and sales of skis, snowboards, snowshoes and all the gear needed for Arctic adventures, along with warm clothing and accessories. Staffed by knowledgeable locals, they make it easy for visitors to kit themselves out for the slopes and the wilderness, whether hiring equipment for a day or buying quality outdoor clothing to take home. Conveniently located in the resort, these shops are an essential and practical stop for anyone planning to make the most of the winter activities in the region.