Marimekko Flagship Store

The home of Finland’s most joyful design brand, right on the Esplanadi in the heart of Helsinki. Spread over two recently-refreshed floors, the flagship is a full immersion in Marimekko’s bold prints and colours — the walls, floors and tables all wear the patterns — across clothing, bags, textiles and homeware. Even if you’re only browsing, it’s a bright, cheerful stop; come for a Unikko poppy print you’ll keep forever.

While you’re in the city, pair it with a Helsinki food walking tour.