Geysir is one of the most stylish shops in the city, a homegrown label mixing heritage Icelandic patterns with a clean, contemporary wardrobe of clothing, knitwear and accessories for men and women. The Skolavordustigur store is a treat to browse, all warm wood and carefully considered displays. It is the place to find a lopapeysa sweater with a modern edge or a beautifully cut wool coat. Allow yourself time to explore both floors, and ask the staff about the Icelandic wool and where the pieces are actually made.