This tip is not a secret one. Everyone coming to Vienna will once visit Mariahilferstraße, as it is one of the largest streets of Vienna. It is full of stores, boutiques and all the big international brands have their flagship stores on Mariahilferstraße.
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What most people do miss when shopping there is taking a look to the side streets to the left and right. There are some really nice boutiques hidden there. Best tips are Neubaugasse, Zollergasse, Kirchengasse, Otto-Bauer-Gasse to just name some of them.
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