The Bahnhofstrasse is Zurich’s premier shopping street and one of the most exclusive and expensive shopping avenues in the world. Running from the main station down to the lake, this elegant, tram-lined boulevard is lined with luxury boutiques, watch and jewellery houses, department stores and the flagship stores of Swiss and international brands. Even for window-shopping, it is a glamorous place to stroll, and its beautifully decorated windows, especially at Christmas, make it a highlight of any visit to the city.